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Auerbach Privacy Policy

We take your privacy very seriously. Because we gather certain types of information about our users we want to help you understand the terms and conditions surrounding the collection and use of that information. This privacy statement discloses the types of information we gather, how we use it, and how you can correct or change it.

What information does Auerbach collect?

Our primary goal in collecting personal information is to provide you with the best and most useful content and services.

We collect personally identifiable information (which includes name, title, address, phone number, fax number and e-mail address) when you provide it to us, such as when you register on one of our sites, when you subscribe for a print magazine or an e-mail newsletter, register for one of our conferences, or when you register to use certain services like Webcasts or white papers. Several of the services that we offer on our sites may require registration as a condition of use. Once you register with one of the Auerbach network of sites you are no longer anonymous to us. We may also receive information about you from other sources and add it to the information you provided to us. Also, when you register at, you will receive our monthly newsletter, IT Today, and monthly notices of new publications.

How does Auerbach use cookies?

Auerbach may send a "cookie" to your computer. A cookie is a small piece of data that is sent to your Internet browser from a Web server and stored on your computer's hard drive. A cookie can't read data off of your computer hard disk or read cookie files created by other Web sites. Cookies do not damage your system. We use cookies to identify which areas of the site you have visited. We also use cookies to record the number of pages read, duration the file remained open, whether it was printed, and information about your computer such as host name and IP address. The data will be communicated to Auerbach. Our advertisers may also use cookies to ascertain how many times you've seen an advertisement. Our advertisers and Auerbach may use this information to better personalize the content, banners, and promotions that you see on our site. You can choose whether to accept cookies by changing the settings of your Internet browser. You can reset your browser to refuse all cookies, or allow your browser to show you when a cookie is being sent. Refusing to accept first-party cookies may limit you ability to access certain areas of the sites.

How does Auerbach use single-pixel gifs?

Auerbach and its advertisers may use single-pixel gif images, sometimes referred to as web bugs or web beacons, to count Web page accesses and gather some general statistical information. We do not gather personal information through the use of these images. Our advertisers may use single-pixel gifs that can track personal information from cookies that may have been previously placed on a user's computer by an advertiser.

How does Auerbach use the information?

We use the information we gather for these purposes:

  • To customize the advertising and content you see.
  • To enhance the user experience in our network of sites. We use tracking information to determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages. In doing so, we continue to build a better service for you.
  • To fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling users to participate in paid services, polls, contests, message boards and auctions.
  • To send you information about topics and publications we think will be of interest to you.

How does Auerbach share the information?

Personally Identifiable Information
We do not make your personally identifiable information available to other companies or people.

Aggregate Information
We may aggregate personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. We do not disclose to these entities any information that could be used to identify you personally.

Business Transfers

We are always seeking to improve our network of Web sites and our business. In accomplishing these objectives, we may buy or sell a company or one or more of the companies in our corporate family may merge with or be acquired by another company. If we sell a business, we may transfer some or all of your information as a part of the sale in order that the service being provided to you may continue or for other business purposes.

What are my options?

Users who would rather not provide any of the user data requested by our registration process do not need to register with us. You can still view much of the content and use many of the services offered by our sites without registering.

We also give users the following options:

  • Opting not to receive our electronic newsletters or those of third parties when registering. Users who opt-in may remove themselves from mailing lists at any time through the edit profile pages or by following the instructions at the end of the e-mail they received from us.
  • Opting not to provide certain personal information when registering for a site, provided, that you may not be able to utilize certain of our products or services without providing us with certain information.

How can I update my personally identifiable information?

You can correct or change the information collected during registration for any of our sites. The instructions for doing this can be found in the My Accounts area on any of our sites. Users may change information at any time and as often as necessary. Users who are experiencing problems with our services or who have questions about how our services work can contact us using e-mail addresses at the bottom of this page.

What if this Privacy Policy changes?

Any modifications to our privacy policy will be reflected within this area of Auerbach. If there is a material change in our privacy policy, we will indicate on our sites that our privacy policy has changed and provide a link to the new privacy statement.

Questions, comments?

Questions regarding this privacy statement, or regarding any other aspects of our network of Web sites, should be sent via e-mail below or to our offices at Auerbach Publications, 270 Madison Avenue, New York, NY 10016.

E-mail to contact us regarding a privacy issue. Please include the site, conference or magazine you are referring to in your e-mail to us.

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