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The Strategic CIO: Changing the Dynamics of the Business Enterprise by Philip Weinzimer; ISBN 9781466561724
Revenue Assurance: Expert Opinions for Communications Providers by Eric Priezkalns; ISBN 9781439851500
High Availability IT Services by Terry Critchley; ISBN 9781482255904
Risk Management: Concepts and Guidance, Fifth Edition by Carl L. Pritchard; ISBN 9781482258455
C2 Re-envisioned: The Future of the Enterprise by Marius S. Vassiliou, David S. Alberts, and Jonathan Russell Agre; ISBN 9781466595804

Introduction to Customer Relationship Management (CRM) Systems

Vivek Kale

What is a Customer Relationship Management (CRM) system? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM system, how it should be used, the potential of profitability gain, the impact on customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM system characteristics are not limited to the CRM products and tools that are currently available in the market, and CRM is certainly not a technique or methodology.


About the Book

Implementing SAP® CRM: The Guide for Business and Technology Managers by Vivek Kale; ISBN 9781482231427 From Implementing SAP® CRM: The Guide for Business and Technology Managers by Vivek Kale; ISBN 978-1-4822-3142-7. Auerbach Publications, 2015.


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